UNDSCVRD
UNDISCOVERED SF is a non-profit venture designed to jump-start economic activity and public awareness of the Filipino cultural district, SOMA Pilipinas.
This program is an incubating tool to develop neighborhood-serving businesses. We prepare innovative and culturally relevant retail/restaurant concepts to be financially resilient and adaptable to the market needs of all San Franciscans.
undiscoveredsf.com »
“My Stevenson Street neighbors and I spent the entire afternoon/evening at your event. We were literally at a loss of words; the alley was unrecognizable. You transformed it from a tough, drug market into a livable street that people of all walks of life safely enjoyed.”
Stevenson St. neighborhood resident
“THANK YOU for choosing courage over comfort by sticking with the plan to hold the event in the alley even after you saw in the flesh what it normally is like and felt scared.”
Kruti Patel
“For a free event in SF, this event has the highest production value that I've experienced in a long time. That includes Stern Grove concert series. If you we're a Fil-Am who was anticipating the event, but someone who came to check it out cuz of funcheapsf or hoodline, etc... I'd imagine they'd come back again AND bring their friends and fam.”
Event Attendee
MUMU sighting at UNDSCVRD
UNDSCVRD by the Numbers
Initial seed investment by The Mayor’s Office of Community Housing & Development in 2017
Number of attendees at UNDSCVRD’s first Night Market at the SF Mint
Number of attendees at 2023 Season 7
Sales generated by UNDSCVRD vendors over the course of 8 years
UNDSCVRD events produced in 11 different locations
Food vendors that expanded into a new brick and mortar location or food truck
Retail vendors that expanded into a new brick and mortar location
Press
Funders
