SF LIVE

Connecting audiences to art that’s live in the 415. SF Live is San Francisco’s citywide arts discovery platform, connecting residents and visitors with the city’s vibrant ecosystem of music, theater, comedy, dance, museums, galleries, nightlife, and cultural experiences. Managed by Kultivate Labs in partnership with Plinth Agency the San Francisco Office of Economic and Workforce Development, SF Live serves as a centralized destination where audiences can discover what’s happening across every neighborhood while giving artists, venues, and cultural organizations greater visibility.

Since building the platform, Kultivate Labs has expanded SF Live beyond a traditional event calendar into a comprehensive cultural discovery platform. New features—including neighborhood guides, interactive mapping, itinerary planning, personalized discovery tools, and expanded visual arts integration—make it easier for people to explore San Francisco’s creative economy while helping drive audiences to local cultural institutions and small businesses.

By combining technology, storytelling, strategic marketing, and partnerships across the arts ecosystem, SF Live is building the shared digital infrastructure that strengthens San Francisco’s creative economy and reinforces the city as one of the world’s premier destinations for arts and culture.

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SF LIVE by the Numbers

99,000+

Active users discovering San Francisco's arts and culture offerings.

108,000+

Website sessions connecting audiences with live experiences across the city.

410,000+

Tracked engagements across the SF Live platform.

244,000+

People reached through SF Live's social media campaigns in a 90-day period.

16,400+

Community members following SF Live for arts and entertainment recommendations.

45+

Original creator videos showcasing neighborhoods, venues, museums, galleries, and hidden cultural gems throughout San Francisco.

Press

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Undiscovered SF